no more kings
Apr. 7th, 2009 05:00 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
jlhWell, as some of you have no doubt heard, NBC pulled Kings from Sunday night and will air the remaining eight eps on Saturday nights at 8pm starting April 18th. It will be replaced by another hour of Dateline.
I've talked here before about NBC's "strategy" for prime time and daytime, such as it is, and I have to say I was more surprised that Silverman and Zucker picked it up in the first place than that they're canceling it now. A 1.1 rating for A18-49 is dismal—that's a mediocre cable rating, and nothing that prime time network TV can support. Yes, it's the top download on iTunes—and I bet its Hulu stats are great, and I'm sure NBC took that into consideration. (That said, I'd be interested to see the live+7 numbers.) But the economics do not allow network television to continue to air a show with 3.6 million viewers.
We're not at narrowcasting yet folks—not by a long shot—and I'm not sure how this is really going to evolve, which is half the reason I left advertising. And eventually, when I have access to the numbers, I'll do the big "no, fandom is not enough of an audience" post. But yeah, 3.6 million viewers? Is pretty much nothing, for NBC.
I've talked here before about NBC's "strategy" for prime time and daytime, such as it is, and I have to say I was more surprised that Silverman and Zucker picked it up in the first place than that they're canceling it now. A 1.1 rating for A18-49 is dismal—that's a mediocre cable rating, and nothing that prime time network TV can support. Yes, it's the top download on iTunes—and I bet its Hulu stats are great, and I'm sure NBC took that into consideration. (That said, I'd be interested to see the live+7 numbers.) But the economics do not allow network television to continue to air a show with 3.6 million viewers.
We're not at narrowcasting yet folks—not by a long shot—and I'm not sure how this is really going to evolve, which is half the reason I left advertising. And eventually, when I have access to the numbers, I'll do the big "no, fandom is not enough of an audience" post. But yeah, 3.6 million viewers? Is pretty much nothing, for NBC.
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no subject
Date: 2009-04-08 12:46 am (UTC)We're not quite at narrowcasting but IMO, cable networks are sort of narrowcasting. I'm thinking of shows that couldn't have made it on network TV that have done gangbusters on cable because those stations have niche audiences. BSG is a good example.